A younger generation of wealthy individuals
is now transforming the broader luxury
landscape that UHNWs have access to.
Both inheritance and entrepreneurial
wealth accumulation are driving this
shifting wealth demographic.
The change is marked by a move from
accumulating tangible assets to pursuing
rare, tailored experiences. In part this is
because such uniqueness both confers
and confirms high status for those
who can secure such experiences.
To understand what unique experiences will
be sought out, we can identify three factors
that mark them out as desirable: time for
making every moment really count; privacy
during the experience; and personalisation
to meet both individual tastes and to
provide something truly unique.
A superyacht is the ultimate platform for
luxury, meeting all these characteristics. It
is an utterly personalised and incomparably
private cocoon, meaning the return on time
invested is maximised unlike any other.
Furthermore, the yacht platform does this
in a myriad of ways:
Privacy & peace
– The yacht provides the
seclusion and personal attention usually
reserved to a private estate or home.
Health & wellbeing
– Gyms, spas,
swimming pools, Jacuzzis, saunas and
beauty salons ensure personally valued
routines can be continued on board,
avoiding lifestyle disruption
Food & drink
– Dining is often nothing
short of majestic, with service to match.
Menus can be simplified or elevated as
moods dictate, and personal dietary
needs of family and guests effortlessly
Activities & entertainment
– A large
variety of options are available, from beach
and seclusion, to cinema rooms, parties
and marine activities.
Travel & culture
– Travel and cultural
sampling have long been a luxury experience
and are of course intrinsic to yachting.
There is a lifecycle to the yachting experience
that allows it to return dividends on time
invested, in all the above dimensions, and to
do so in the past, present and future. From
the planning of the boat’s build and the
anticipation preceding a sailing or charter
(future), to the on board experience and
journey itself (present) – and the memories
that endure after clients have returned to
shore (past), yachting is an experience that
extends beyond just the period on board.
Looking forward to the future of yachting,
we are guided by some emerging trends:
Ultimate luxury vs adventure
Increasingly, UHNWs want to combine 5
star luxury with adventure, something
superyachts are ideally suited to facilitate.
Exploring the lesser known cruising grounds
of the Galapagos Islands, and the Polar
regions on board ice breaking hulls, long
range vessels, and various ancillary craft
feature among emerging itineraries.
– The line between
indoor and outdoor is being redefined. Large
open plan interiors now flow and blend with
outside space that is designed to emphasize
the sea and outdoor experience.
Imaginative water toys &
– Toys are becoming a
primary rather than secondary part of
the voyage. Jet skis, water skis and canoes
are being joined by new items like jetlevs,
skibobs and hover boards. Cinema rooms
and film choices are becoming increasingly
Health & wellness
– Individuals demand
carrying their whole lifestyle into the world
of yachting. Personal trainers, nutritionists,
therapists and masseurs, together with
menus to suit all palates and dietary
needs, are becoming normal rather
In conclusion, as the pursuit of luxury
moves from goods and services to unique
experiences, the super rich are demanding
that the return on their most precious
possession, time, is maximised in
every way possible.
Superyachts provide the pre-eminent
platform to do this – and in a myriad of
ways. Membership of this elite club is
undeniably tough to gain, but the rewards
have never been greater or more rewarding.
Ultra High Net Worth (UHNW) individuals –
defined as those with a minimumnet worth
of $30million – number only 211,955 globally.
With just one for every 33,000members of
the general population, it’s an elite club.
THE STATE OF WEALTH, LUXURY AND YACHTING