The Camper & Nicholsons International Crew Stars Awards Programme Goes Global
Following on from the success of our first Mediterranean charter awards, Camper & Nicholsons International have opened up our crew awards forum to the public so everyone can keep up with all the amazing things our charter crew are doing each season.
And because the C&NI Crew Stars Awards is an awards programme with a difference, this means that absolutely everyone can now vote for his or her favourites when voting begins at the end of the season. Organised for all the wonderfully talented individuals and teams who delight our clients with the most exceptional, unforgettable and incredible experiences on board our charter yachts, our awards program is designed to recognise our crew for the efforts and dedication they put in, and turn the spotlight on those who shine the brightest.
As well as being great fun for all the crew involved, our awards programme has three core benefits for all the yachts, owners and crew involved. Firstly it creates a unique and valuable marketing opportunity for the participating yachts, through all the publicity surrounding the winners. As an example of this, one of our award winning yachts received a six-week charter enquiry from a new client as a direct result of their awards publicity last season.
The photographs generated throughout the season also provide our Charter Managers with additional and unique marketing materials to help promote our yachts – with tangible examples of the crew’s creativity and standards of excellence. Meanwhile, challenging the crew to come up with bigger and better ideas keeps them interested and motivated throughout a busy and tiring season, right to the very last day of the last charter. The awards programme encourages stronger teamwork, increased pride and higher standards, and also improves crew longevity and harmony on board.
Last but not least, competitive crew who are trying to win awards will do their absolute best to make their charters even more wonderful for their guests, who of course benefit from all the creative ideas the crew come up with for them. This leads to even greater guest satisfaction, which can increase the likelihood of repeat charter bookings and referrals.
For more information about the Camper and Nicholsons Crew Stars Awards programme and to see who won in our first season, click here.