Yachting Conference at ESSEC
Camper & Nicholsons COO, Laurent Perignon, presents to a group of international Luxury MBA students from the ESSEC Executive Business School in Paris.
For the second consecutive year, Laurent Perignon was invited on the 13th May to offer MBA students a presentation on the superyacht industry and an opportunity to discuss business perspectives in traditional, as well as emerging luxury markets. He provided a complete overview of the industry and how it operates with a fascinating insight into who the main stakeholders are, plus intelligence on the various businesses linked to superyacht activity and the extent of the sales and charter fleets.
Laurent also took the opportunity to dispel a few myths about the industry beyond the usually poor, if not erroneous, information displayed in the likes of celebrity magazines or quality papers. The ESSEC Luxury MBA students all have previous working experience and are taking part in the program to further their curriculum and aim for higher executive positions in luxury industries; but only a few had any idea of the sheer size and extent of the superyacht marketplace, nor any understanding of what owning or chartering a superyacht entails.
When asked what he thought of the program and students, Laurent commented:
‘It was apparent that most of the students come to Paris from countries or regions such as China, India or South-East Asia where superyachts have hardly arrived yet, or in very limited numbers. The presentation underlined the huge growth potential for luxury yachting in many of the newer markets but also highlighted that there is still a long way for the superyacht industry to make its mark on these regions. This starts with educating people, in particular the younger generations about what superyachts and luxury yachting are all about. I would like to thank the ESSEC Business School for giving Camper & Nicholsons the opportunity to share that passion with their students’.
Speaking on behalf of the students, Alexander Staartjes, who worked with luxury spa and resort company Six Senses before, concurred;
‘Mr. Perignon’s presentation was most enjoyable. Not only did we learn a lot about the products and the industry as a whole, but his explanations of the challenges the yachting industry faces, as well as the opportunities that lie ahead, were very thorough and enlightening. It all made us want to jump on board.’