• Superyacht Marketing
  • CN&I Superyacht Marketing
  • Camper and Nicholsons Superyacht Marketing

Marketing Powerhouse

Strong & intelligent marketing campaigns have helped position Camper & Nicholsons as the most renowned and respected yachting brand in the world.

The industry’s strongest in-house marketing team

With a dedicated team of 8 people and over a century of combined experience in marketing Camper & Nicholsons is able to deliver pure marketing power. People in our team are split between the Marketing, Events and Creative Departments and have worked for some of the top brands, such as Estee Lauder, The Ritz Carlton, St Regis Hotels & Resorts, just to name a few.

The world’s top agencies to help promote your yacht

Besides our strong in-house team, we also work with two of the most advanced branding and digital agencies out in the market. Our digital agency of record provides intelligent online solutions to promote your yacht in today’s competitive digital world. Our agency of record, based in the UK, works hand in hand with the C&NI in-house team to deliver strong, "on-brand" solutions, in print.

Industry’s most advanced database

Most brokerage houses claim to have a modern database solution, however, with over 230 years in yachting we became extremely good at what we are doing – and the biggest part of this is developing a strong network of buyers, sellers and available inventories. With modern systems on hand, extremely sophisticated CRM solutions in place and tens of thousands of contacts, rest assured that you will get maximum exposure for your yacht, even before it hits the traditional media channels

Custom photo & video shoots

Camper & Nicholsons has relationships with the world’s top photographers and videographers, available at a moment’s notice to deliver stunning shots of your yacht. It is of the utmost importance to us to ensure that your product is displayed at its best, whether in print or online.

Custom media plans

With a dedicated Media Manager, Camper & Nicholsons works closely with our Owners to deliver strong media solutions in print or online. We develop custom media plan to make sure we get maximum coverage, resulting in maximum impact.

Dedicated in-house PR team

Our PR team, based in our Mayfair offices, constantly strives to get Camper & Nicholsons mentions in the yachting as well as mainstream consumer media. Everything is tracked and analyzed before it even hits the shelves as we nurture thousands of relationships with the best media companies and, even more important, Editors out in the market.

Custom brochures

Besides being able to organize photo and video shoots, Camper & Nicholsons is also able to produce custom brochures for our Owners, should they request it. We take over everything from design, layout and copywriting to handling the printing and fulfillment processes.

Camper & Nicholsons multi-lingual website

The Camper & Nicholsons websites are constantly evolving to ensure we stay on top of modern technologies. With the help of DFUSION, our dedicated digital agency, we strive to embrace new developments in various markets in order to enhance our overall qualified visitor numbers to our website and ultimately our flow of qualified leads. Besides English our inventory will also be marketed in Russian, Spanish, French, Italian & German. It goes without saying that digital is the way of the future – and Camper & Nicholsons is on the forefront of digital developments to ensure results for our clients.

Dedicated mobile site

To embrace modern times completely, we also feature a full version of our website in the form of a mobile website, dedicated to iPhone, Android and other smartphone users. With double digit increases in mobile pageviews month after month, this is a must have for any modern brokerage company, trying to give you maximum exposure.

Targeted web marketing for your listings

Besides traditional media buys we also engage in a full suite of online portals and other luxury websites to promote Camper & Nicholsons, destinations and ultimately inventory for sale and charter. It is important for us to constantly evolve and reach out to new audiences, the web is one of the most effective tools for us to do so. It gets us results, and more importantly – it gets you results!

RADAR Newsletter

Our monthly RADAR newsletter is sent to our online database of over 65,000 contacts globally, consisting mainly of yacht owners, charter guests, media & PR contacts, as well as crew on our many luxury yachts. It provides an unprecedented and far reaching platform to stay in touch with Camper & Nicholsons and ultimately promotes our yachts for sale & charter in a very big way.

Custom web statistics & monthly reports for Owners

With ever growing visitor numbers and the increase of qualified leads to our Camper & Nicholsons website, it is important for us to keep our sales- and marketing force up to date. Hence each of our listings receives a dedicated online analytics report every month. Communication is key and we are here to make everything transparent!

Luxury Yachting Magazine

SEA+I magazine

Sea & I is a magazine for the world’s most discerning travel connoisseurs – those who have made luxury travel a way of life. It celebrates the exceptional, the extraordinary, the priceless, the indulgent, the esteemed and the ultimate luxuries the world can offer – and it’s produced by our Camper & Nicholsons marketing team to stay in touch with our clients and potential clients.

Read the latest edition

The State of Wealth, Luxury and Yachting 2016

The State of Wealth, Luxury and Yachting 2016 shows the superyacht industry in a different light from the usual statistic reports; instead it sheds light on how the shifting sands of wealth and luxury affect trends in yachting – something that has never been reported on before. The report focuses on the rapidly changing face of luxury, with a new, younger generation of Ultra High Net Worth Individuals (UHNWI) increasingly focused on pursuing rare, tailored experiences over accumulating replicable ‘things.’ In part this is because such uniqueness both confers and confirms high status for those who can secure such experiences.

Read The State of Wealth, Luxury and Yachting 2016

In-house intelligence department

The Camper & Nicholsons Listings & Intelligence department is not only at the forefront of the yachting industry, correlating, investigating and reporting on figures, trends and statistics on a daily basis, it is also the only one of it’s kind. No other brokerage company employs a dedicated team of specialists to provide the marketing and sales departments with valuable data on a daily basis. We sometimes know about deals before they even hit the market.

Events & yacht shows

Camper & Nicholsons truly believes in the power of shows and events. It gives us the opportunity to show our best inventory first hand and speaking to buyers all in one place. With the sheer size and force of Camper & Nicholsons we cover all of the main shows & events, such as: Miami Yacht & Brokerage Show, Palm Beach, Boat Show, Genoa Charter Show, Dubai Boat Show, Hainan Rendezvous, Singapore Boat Show, Monaco Grand Prix, Cannes Film Festival, Cannes Festival de la Plaisance, Monaco Yacht Show, Fort Lauderdale International Boat Show, Antigua Charter Show, Art Basel, and many more.

See forthcoming & past events

 

View our recent yacht sales